This money that was collected from late September of 2018 to early June of 2019 (8.5 months) was calculated in American funds, or $7.8 million CAD, and went towards various Canadian and American initiatives, causes, and relief funds across the continent. Despite being one of the smaller markets in the league, the Manitoba Moose contributed greatly to the total number.
With over half of the 38 home games played by the Moose at Bell MTS Place in Winnipeg in 2018-19 featuring either a giveaway, community initiative, theme or jersey night, Manitoba had no shortage of opportunity for donation. The annual Teddy Bear Toss, Share the Warmth Night, Shutout Hunger, Autism Awareness Night, Pride Day, Hockey Fights Cancer Day, This is Hockey: Follow Your Dreams Day, Military Appreciation Night, Grassroots Hockey Day and Multicultural Night each gave fans the chance to provide monetary support.
The fundraising total does not include the toys, food or value of the above collected by True North Sports and Entertainment for the various toy and food drives throughout the course of the season. Additionally, AHL teams also gave back to their local communities in other ways, including approximately 1,300 school/library/hospital visits and roughly 2,700 mascot appearance. 200,000 tickets were donated to local charities league-wide, while warm winter clothing, hockey equipment, food, and toys were also collected by many of the American Hockey League teams during 2018-19.
A complete list of the AHL’s charity initiatives is as follows:
• Ace Bailey Children’s Foundation
• ALS Association
• American/Canadian Cancer Societies
• American Heart Association
• American/Canadian Red Cross
• Boy Scouts of America/Girl Scouts of the USA
• Boys & Girls Clubs of America
• Dana-Farber Cancer Institute/Jimmy Fund
• Hockey Fights Cancer
• Make-A-Wish Foundation
• Mario Lemieux Foundation
• Military Order of the Purple Heart
• Ronald McDonald House Charities
• Salvation Army
• Special Olympics
• Susan G. Komen For the Cure
• United Way
• Vet Tix
• You Can Play Project
and many more…