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True North Raises $16K for Aboriginal Sport Centre

By Carter Brooks

Photo by Jonathan Kozub

True North Sports + Entertainment has raised $15,963.96 for the Winnipeg Aboriginal Sport Achievement Centre (WASAC).

True North Raises $16K for Aboriginal Sport Centre

Both the Winnipeg Jets and Manitoba Moose hosted game day promotions highlighting WASAC during the 2018-19 season, with the invitation for fans to donate funds and purchase merchandise with all proceeds going towards this donation. WASAC Night (Winnipeg Jets) and Follow Your Dreams Day (Manitoba Moose) will occur once again in the 2019-20 season, with special commemorative sweaters being worn by the two clubs.

This donation was presented in the form of a cheque to WASAC by True North Sports + Entertainment President and Chief Operating Officer John Olfert last week at the Old Ex Arena on Sinclair Street. WASAC Co-Founder Kevin Chief, logo designer for the two commemorative nights Leticia Spence, as well as a WASAC youth and parent were on hand to receive the cheque. 

“We were thrilled to be able to celebrate Indigenous culture through these promotional games last season, and we are even more excited to keep that partnership going for the 2019-20 season,” Olfert said in a team-issued press release. “One can’t talk about Manitoba’s history without talking about Indigenous people. We are proud to build on our relationship with WASAC, and we are thankful to create more opportunities for youth in our community.”

The Jets will host WASAC Night on Friday, January 17th in a contest against the Eastern Conference’s Tampa Bay Lighting, while the Moose will host the second annual Follow Your Dreams Day the following day in a battle with fellow Canadian AHL club the Laval Rocket.

“Our partnership with True North is one that has already made lasting impacts,” Chief said. “The money raised and the programs it will support are just another example of that. Together, we have engaged Manitoba’s Indigenous community through bringing Indigenous youth to the promotional games, and giving them role models from their own culture like Leticia Spence to look up to. We can’t just tell Indigenous youth that something is possible, we have to be able to show them. That’s the goal with this initiative.”

Carter Brooks - Associate Editor of Game On Magazine - is a news writer and sports columnist situated in Winnipeg, MB. On top of reading and writing, his favourite pastimes include camping, car-modification projects and coaching hockey. Carter can be reached at

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