True North Sports + Entertainment has made some ‘fan favourite’ changes moving forward, effective immediately. In dropping prices on some ‘fan favourite’ items within Bell MTS Place, True North hopes that its teams’ lack of production on-ice will be taken with a grain of salt, or a grain of barley, as prices have been lowered to reflect the requests of fans through many surveys.
Ticket prices will only rise 2.1 percent – as opposed to the average 10 percent increase over the past seven seasons. In a letter penned from the organization to season ticket holders, True North said, “We have become increasingly aware of a growing sentiment related to ticket prices, the cost of food and beverages, mobile ticketing, elevated security measures, and of course, team performance.”
Prices on beer will drop to $7.50 for domestic draught, $7.00 for domestic cans, while fountain soda, pizza, popcorn and bottled water will also see prices reduced, effective immediately.
These changes are being put into play to help mark the 10-year anniversary of the Jets’ return to Winnipeg for the 2020-21 season. A new commemorate logo has also been designed, and will be used throughout the coming season.
A $9 million project will also occur this offseason, with upgrades to the ice surface, concourse areas and a newly designed ‘Exchange’ area on the ‘event’ level will reshape the overall look and feel for the ultimate fan experience moving forward.