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McCrimmon Officially Sells Brandon Wheat Kings to Local Company

Photo by Bruce Fedyck

McCrimmon Officially Sells Brandon Wheat Kings to Local Company

On Tuesday afternoon, the Brandon Wheat Kings officially announced the sale of the club to J&G Group of Companies. This decision was first brought to the Western Hockey League’s Board of Governors last week and shortly after approved unanimously. The J&G Group is a third generation family-business, led by CEO Jared Jacobson, who specializes in construction services and development within the Brandon region.

Having been owned solely by Kelly McCrimmon since 2000, the Wheat Kings will now officially change hands to the J&G Group for September 15. McCrimmon, who has been with the Vegas Golden Knights since stepping away from 26 years of coaching/managing duties in Brandon in 2016, took over as the team’s general manager in May of 2019.

“We believe this is the right decision,” McCrimmon said in a team-issued press release Tuesday. “The game has been so good to my family, I am fortunate now to be part of a great organization in Las Vegas with the Knights, and it became apparent a succession plan was needed. I feel good for people in Brandon and western Manitoba that the Wheat Kings will be in great hands with Jared and will always be a big part of the City of Brandon.”

Under McCrimmon’s coaching, the Wheat Kings made the postseason 10 times, including two losses in the WHL finals, three East Division final losses and one WHL championship (2015-16).

“This was an extremely difficult decision for our family,” McCrimmon added. “The Wheat Kings have been our life, from playing here for two years and then operating the team for 31 years, 28 of those as an owner. There have been so many incredible moments, the victories, the people, the staff and of course the many players over the years that have worn our uniform. I started as GM when I was 28 years old. Brandon became our home, we love the city and we love Manitoba.”

Now, 59, McCrimmon will stay on with the Wheaties in an Alternate Governor position. Jared Jacobson will be named Owner and Governor on the 15th.

“I would like to thank Kelly for this opportunity, the Wheat Kings mean everything to Brandon, Manitobans, and fans across Western Canada. We look forward to building on the past successes of the organization,” Jacobson said in the release. “This is a very exciting day for myself, my family and business partners. Our ownership group is looking forward to adding new energy and new ideas to one of the most storied franchises in the Canadian Hockey League. We are committed to providing the fans with not only a great on ice product, but the best fan experience possible.”

Carter Brooks - Associate Editor of Game On Magazine - is a news writer and sports columnist situated in Winnipeg, MB. On top of reading and writing, his favourite pastimes include camping, car-modification projects and coaching hockey. Carter can be reached at

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