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True North Unveils Scotiabank Hockey for All Centre

Photo by Carter Brooks

True North Unveils Scotiabank Hockey for All Centre

True North Sports + Entertainment has unveiled a name and partner change to the four-rink multi-plex situated just outside Winnipeg’s Perimeter Highway on Portage Avenue West.

Effective Monday, November 14, the rink building serving as the official practice facility to the Winnipeg Jets and Manitoba Moose will be known as the Scotiabank Hockey For All Centre.

The multi-year agreement between True North and Scotiabank will build upon Scotiabank’s ‘Hockey For All’ program created in 2021 to support diversity, equity and inclusion to the game of hockey by breaking down cultural and financial barriers.

“We’re thrilled to partner with Scotiabank, an organization that shares our passion for the game and puts significant effort into ensuring hockey is welcoming for everyone,” said facility general manager David Sattler. “We’re equally proud to wear our heart on our sleeve with a facility name that reflects our values and showcases a shared commitment to diversity and access to Canada’s favourite sport. Hockey For All Centre has been, and will continue to be, just that: a place where everyone can enjoy the competition, exercise, and community that hockey brings.”

Opening in August of 2010, the ‘Iceplex’ has served approximately 500,000 participants annually, providing upwards of 10,000 hours of ice time annually to the community, minor hockey, senior hockey and youth programming.

“When we launched Hockey For All in 2021, we made a commitment to making impactful change and eliminate barriers to make Canada’s game more inclusive,” said Laura Curtis Ferrera, Chief Marketing Officer, Scotiabank. “Hockey For All Centre is an important step forward in this commitment, as an accessible and inclusive place for the community to enjoy. We are very proud to partner with True North Sports + Entertainment to make this facility and its programming possible.”

 

From True North: 

The Hockey For All Centre will be an inclusive and accessible facility, with programs for underserved communities, including free Learn to Play programs, subsidized equipment opportunities, and signage updates throughout the venue.

In partnership with Jets Hockey Development, Scotiabank will provide funding for a new Learn to Play program dedicated to introducing young new Canadians to the game, and to increasing diversity in the sport. More than 100 children will be able to take part in this free programming each year, with three multi-week sessions held throughout the year. hockey for all centre will work with local newcomer and cultural organizations to promote and facilitate participation. All participants will receive equipment courtesy of Scotiabank that they will be able to keep, encouraging their continued participation in the game.

The Scotiabank Hockey For All Centre will continue to serve as host/partner with the following organizations, events, teams and leagues from its facility going forward:

  • Winnipeg Jets Hockey Academy
  • True North Youth Foundation
  • Camp Manitou
  • Scotiabank Girls HockeyFest
  • Winnipeg Jets AAA Classic
  • Winnipeg Jets AA Showdown
  • Winnipeg Jets Challenge Gup
  • All-Girls Spring Classic
  • Female World Sports School Challenge
  • MICEC Annual Indigenous Minor Hockey Tournament
  • Winnipeg Freeze
  • Balmoral Hall Blazers
  • St. Paul’s Crusaders
  • St. Mary’s Academy Flames
  • Manitoba Women’s Junior Hockey League
  • Sledge Hockey Manitoba
  • 17-Wing Military Hockey League
  • Winnipeg Rec Hockey League

 

Carter Brooks - Associate Editor of Game On Magazine - is a news writer and sports columnist situated in Winnipeg, MB. On top of reading and writing, his favourite pastimes include camping, car-modification projects and coaching hockey. Carter can be reached at carterbrooks1994@gmail.com or on Twitter at @GameOnHockey.

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